Precision Disc Blog

What would your business cards say if they could talk? Better yet, what you want them to say? If you had a CD Business Card not only would you have a business card that could ‘talk’ but you’d also have one that could display video, text, graphics, documents and even connect to your website. Imagine handing something that powerful and that dynamic to a prospective customer or client – it would raise your promotional and marketing efforts to an entirely new level.

Behold the marketing tool that can provide all of the following benefits in a single easy to use and low cost format:

• The visual impact of television
• The audio impression of radio
• The detail of a catalog
• The targeting of direct mail
• The interactivity of the internet
• The cost-effectiveness of commercial print
• And the sophistication of new media

While this may sound like a novel concept it’s all based on the same CD manufacturing technology and that has been used for years. Despite its distinctive size and shape it’s no different than any other CDROM and works like any other: Simply place it into any tray-loading CD or DVD computer drive and let the disc and its contents go to work.

As a marketing tool the CD Business Card is the perfect marriage of media and message. The unique and eye-catching disc makes it stand out from traditional marketing materials and helps to increase its longevity and the perception of its value. Bottom line, by breaking the cycle of junk-mail, brochures, pamphlets and catalogs, the success rate and return on investment of your direct-marketing efforts increases.

The disc is the delivery vehicle for the message, but it’s the message that makes the viewer really take notice. Despite its diminutive appearance the disc has enough storage capacity to deliver a dynamic and meaningful presentation that makes a lasting impression about your company, products, services and brand. Through the use of multimedia you have the unprecedented ability to inform, stimulate, educate and even entertain your target audience. Discs are the only physical media which has the ability to link through to the business website for immediate contact, breaking news, premium/incentive offerings, additional information, etc. Providing a link through to your website gives you the ability to measure response, educate the visitor on a wider range of products/services, generate web-commerce, and provides increased hits to support on-line advertising revenue streams.

The effectiveness of marketing with a CD Business Card is remarkable. Research has shown that direct-marketing response rates are between 50% and 600% greater than with traditional direct mail (typical print direct mail generating 1-2% response rates versus disc direct mail generating between 3% and 12% response rates). Research has also shown that marketing with CDs provides 50% to 60% greater memory retention than with traditional printed materials (10-20% retention with print versus 40-60% with CD/DVD).

As easy to distribute as regular paper business cards, your CD Business Card is a natural for meetings, presentations, trade shows, direct-mail and as ‘leave behinds’. If sales is the life-blood of your company you’ll want to investigate this little disc for yourself. It may be small but it carries a big marketing punch.

A quick Top-5 list of reasons to promote your business using DVD duplication.

1. DVD duplication provides a single delivery method for marketing and promotional information that cannot be matched by any other form of direct marketing:

» Use of video has the same visual impact of Television.
» Use of audio has the same impression as Radio.
» Provides the detail of a printed Catalogue.
» Has the targeting of Direct Mail.
» Can provide the same interactivity as the Internet.
» Provides even better cost-effectiveness than Commercial Print.
» Portrays the sophistication of New Media.

Through the use of multimedia design, DVDs can relate sounds, images, ideas, and information that can inspire, educate, stimulate, and even entertain the viewer or listener.

2. The best way to stand out from the crowd is to do something unique, different and, whenever possible, something different than what your competitors are doing. Despite the incredibly powerful message that DVD duplication can deliver, the vast majority of direct-marketing is still done using ‘traditional’ means: Bulky catalogues, clumsy brochures and all manner of junk-mail. Or in other words – fodder for garbage cans and recycling bins.

3. Research has shown a response rate between 50% and 600% greater than traditional direct-mail marketing (ie: typical print direct mail generating 1-2% response rates versus disc direct mail generating between 3% and 12% response rates).

4. Research has shown that memory retention is 50% to 60% greater with disc-based multimedia presentations than traditional printed materials (ie: 10-20% retention with print versus 40-60% with discs). Additionally, DVD duplication is more cost effective to manufacture and distribute (in many cases 10% to 40% less expensive) than catalogues, brochures, booklets, etc. Additional savings are realized on postage/shipping costs due to the reduced weight when compared to many printed pieces.

5. Discs are the only physical media which has the ability to link through to your website for immediate contact, breaking news, premium/incentive offerings, additional information, etc.  Marketing through DVD duplication helps to drive website traffic, measure responses to your marketing campaign, generate web-commerce and provides increased hits to support on-line advertising revenue streams.

When you combine the dynamic and meaningful message with such a unique and practical delivery method and then factor in the low-cost of duplication and distribution, you will find no better means to promote your business, products and services than with DVD duplication.

Definition of “jargon” - (noun) – the language, esp. the vocabulary, peculiar to a particular trade, profession, or group.

In the CD duplication and DVD duplication industry there is no lack of jargon that can be rather confusing to clients… and there’s probably no better place to start than with the word “duplication”.

In our line of work, when we hear the word “duplication” we automatically think of a particular product and production process that has its own unique requirements, pricing and scheduling. There are actuall two different ways to produce CDs and DVDs, with duplication being one of them.

CD duplication and DVD duplication refers to taking the data from one disc and transferring the data onto a blank recordable CDR or DVDR disc (the ‘R’ stands for Recordable). This is exactly the same process that you perform on your home computer which is also commonly referred to as ‘burning’ a disc.

The CD duplication and DVD duplication process is really efficient and cost-effective when you need small quantities of discs or when you are in a real rush for discs to be made, but it does have its limitations – and that’s where “replication” comes in.

When you buy a major label audio CD, movie DVD or brand name computer game or software title, you will be buying a disc that was replicated – not duplicated. Every replicated CD and DVD is custom-made from scratch and individually imprinted with data during the manufacturing process. A replicated disc is higher quality, more durable and also more cost-effective to produce in quantities of 300 or greater.

On the other hand, CD duplication and DVD duplication have less set up costs and requirements which make them quick and inexpensive to produce in small quantities. So there you have it – two different processes for producing discs, with each having a unique set of values and benefits.

The success of our March CD Digipak special offer was so huge that we though it would be fitting to introduce a new CD Digipak special offer for the month of APRIL.

Order in April to receive great package pricing on our style CS1020 CD Digipak, available in quantities beginning at just 100 units. Regardless of the quantity our package pricing includes full colour disc print, all set-ups, wrap, and even a barcode if you require one.

If you’re not familiar with Digipak by name, you will certainly recognize them by sight as you will likely already have a few of them in your CD or even DVD collection. In the last few years Digipak has emerged as the number one choice for consumers who want to raise their product’s image up a notch (or two) with a more organic look and eco-friendly construction than traditional plastic cases.

With it’s low-plastic content, our CD Digipak definitely scores big on an environmentally friendly level. At Precision Disc we use FSC (Forest Stewardship Council) certified board-stock using waterless printing technology.

If you’re looking for a different style of CD Digipak than our CS1020 style, we do have other styles to choose from – though they aren’t part of April’s special offer. You can get an instant on-line quotation for our short-run CD Digipak offerings with quantities beginning at just 50 units, or get an instant on-line quote for replicated CDs in Digipak beginning at just 300 units. 

When in doubt, just give us a call and we’ll be happy to help you!