Promote Your Business Using DVD Duplication
A quick Top-5 list of reasons to promote your business using DVD duplication.
1. DVD duplication provides a single delivery method for marketing and promotional information that cannot be matched by any other form of direct marketing:
» Use of video has the same visual impact of Television.
» Use of audio has the same impression as Radio.
» Provides the detail of a printed Catalogue.
» Has the targeting of Direct Mail.
» Can provide the same interactivity as the Internet.
» Provides even better cost-effectiveness than Commercial Print.
» Portrays the sophistication of New Media.
Through the use of multimedia design, DVDs can relate sounds, images, ideas, and information that can inspire, educate, stimulate, and even entertain the viewer or listener.
2. The best way to stand out from the crowd is to do something unique, different and, whenever possible, something different than what your competitors are doing. Despite the incredibly powerful message that DVD duplication can deliver, the vast majority of direct-marketing is still done using ‘traditional’ means: Bulky catalogues, clumsy brochures and all manner of junk-mail. Or in other words – fodder for garbage cans and recycling bins.
3. Research has shown a response rate between 50% and 600% greater than traditional direct-mail marketing (ie: typical print direct mail generating 1-2% response rates versus disc direct mail generating between 3% and 12% response rates).
4. Research has shown that memory retention is 50% to 60% greater with disc-based multimedia presentations than traditional printed materials (ie: 10-20% retention with print versus 40-60% with discs). Additionally, DVD duplication is more cost effective to manufacture and distribute (in many cases 10% to 40% less expensive) than catalogues, brochures, booklets, etc. Additional savings are realized on postage/shipping costs due to the reduced weight when compared to many printed pieces.
5. Discs are the only physical media which has the ability to link through to your website for immediate contact, breaking news, premium/incentive offerings, additional information, etc. Marketing through DVD duplication helps to drive website traffic, measure responses to your marketing campaign, generate web-commerce and provides increased hits to support on-line advertising revenue streams.
When you combine the dynamic and meaningful message with such a unique and practical delivery method and then factor in the low-cost of duplication and distribution, you will find no better means to promote your business, products and services than with DVD duplication.
