Let’s assume that you are already well-versed in the basics of direct-mail marketing. Now all you have to do is get your target market to spend a moment or two to consider your message. Easier said than done!
In order to get seen, your direct-mail needs to visually stand out from the blizzard of competing marketing materials, because one postcard (or pamphlet, or brochure, etc.) looks much like another despite catchy graphic design and clever phrases.
If you want to get noticed, don’t do the same things your competitors are doing!
Break the cycle of postcards, pamphlets and brochures by delivering something out of the ordinary – it will instantly differentiate your direct mail from that of your competitors, and make the recipient take notice simply based on the appearance.
Choose CD or DVD media for your direct marketing message. It’s unique, dynamic and cost-effective. It stand out from traditional marketing materials which helps to increase the perception of its value, it’s pass-around value, and longevity.
Imagine your direct-mail actually “talking” to the person who receives it!
CD and DVD media provides you with the ability to connect with your target-audience in a way that can’t be matched by any other direct marketing method.
Take advantage of the power that the CD or DVD can provide by using multi-media for your marketing message. Think of the CD or DVD as the delivery vehicle for your message, but it’s the message itself that makes the recipient really take notice.
Despite its diminutive appearance the disc has enough storage capacity to deliver a dynamic and meaningful presentation that makes a lasting impression about your company, products, services and brand.
Through the use of multimedia you have the unprecedented ability to inform, stimulate, educate and even entertain your target audience. Discs are the only physical media which has the ability to link through to the business website for immediate contact, breaking news, premium/incentive offerings, additional information, etc.
Providing a link through to your website gives you the ability to measure response, educate the visitor on a wider range of products/services, generate web-commerce, and provides increased hits to support on-line advertising revenue streams.
Improve the return-on-investment of your direct-mail campaigns!
The use of CD and DVD media for marketing purposes makes economic good-sense, both for production and distribution. Choose CD and DVD media for greater effectiveness and return-on-investment.
1. Direct-marketing response rates are between 50% and 600% greater than with traditional direct mail (typical print direct mail generating 1-2% response rates versus CD/DVD direct-mail generating between 3% and 12% response rates).
2. Research has also shown that marketing with CD/DVD provides 50% to 60% greater memory retention than with traditional printed materials (10-20% retention with print versus 40-60% with CD/DVD).
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Precision Disc Manufacturing Corp. provides factory-direct CD and DVD manufacturing services, print and eco-packaging solutions and ships daily to clients throughout the United States and Canada.
Of particular interest to business clients is our line of CD Business Cards, Mini CD and Mini DVD discs, as well as an ever-expanding line of eco-friendly CD Sleeve and CD Digipak packaging solutions.
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