Precision Disc Blog

Whatever has happened to planning and preparation – especially when it comes to getting CD manufacturing done?

While CD manufacturing and CD duplication companies want to honor the old adages of “The customer is King” and “The customer is always right” there are some real inherent risks involved for clients who create rigid deadlines for the production of these kinds of custom-made products. Due to this I thought it was apt to re-publish an article I wrote for our sister-website at CDwest.ca.

If you’re organized and well-prepared, the CD manufacturing process can be surprisingly quick but you have to be ready for potential delays such as graphic design issues or even data flaws in your content master. We certainly can’t fault artists for being excited about unveiling their shiny new CD, but many times that excitement causes the artist to overlook important planning details.

Don’t fall into the trap of thinking your release party is supposed to be the first time that anyone sees or hears your CD. Why do major record labels and movie studios promote their new releases in advance of actually releasing them? Imagine a big blockbuster production silently appearing in stores or theatres without the benefit of advertising, artist interviews, rave reviews, public appearances and press junkets. If the release isn’t hyped in advance by promotion, who is going to know about it? Who is going to care? Who will be lining up to buy it? The same thinking applies to your CD release party.

Your CD is only new once so take advantage of this great opportunity to promote yourself and your music – the purpose of which is to drive loads of people towards your release party. The time you spend waiting for your CD manufacturing is the perfect time to create a detailed plan about what you’re going to do when your discs arrive.

• Once you’ve got your CDs in-hand pick a release date that gives you plenty of time for promotion and doesn’t compete with other major events in your town.

• Write out a schedule for your promotional plans. Set targets, goals and completions dates.

• “WIIFM”: What’s In It For Me? This is the philosophy to keep in mind when you’re trying to attract new fans (ie: customers). Remember, your CD release party is for the fans… not the band… so provide lots of reasons why people should be excited about attending.

• Targeting Fans: There is no point spending time and money to promote yourself to people who won’t like your music. Find out where your type of crowd is (on the street, on the internet, in print publications) and then saturate those areas with interesting promotions.

• Targeting Media – Research local media outlets and figure out who the right people are to talk to for reviews, interviews and even personal appearances. Call them and ask permission to send them your press-kit for consideration. Be friendly and polite, and follow-up with them. 

• Artist/Sponsor Alliances: There are local businesses who will want to take advantage of having all your fans together in one place at one time so see if they are willing to offset some of your promotional costs (like posters and hand-bills) or if they will offer some prizes or give-aways in exchange for advertising or on-site access.

Remember – the vibe at a sold-out show is 10-times more exciting than having every second chair empty, so create excitement and anticipation for your CD release party. Don’t blow it with poor planning… get your CD manufacturing plans and preparations done in advance as to avoid the risk of having your CDs show up a week after your party.

Precision Disc Manufacturing Corp. is pleased to announce the launch of our new brand and website dedicated for people looking for DVD manufacturing and DVD duplication in Western Canada.

The brand/site is called DVDwest.ca and is a sister-site to our CDwest.ca brand which, as the name would suggest, is dedicated for people looking for CD manufacturing and CD duplication in Western Canada.

DVDwest.ca features a quick online quote function for all of our most popular disc and packaging combinations including the incredibly popular DVD Sleeve, DVD Jacket and Digipak. Simply enter your e-mail address then select from the “quantity”, “product type” and “disc type” options, click ”Submit” and then an automatically generated quote will be sent instantly to your email inbox. 

Also featured on the site is the 1.4gb capacity Mini DVD with a few popular packaging options including Eco-Sleeves.

It doesn’t matter if you’re a videographer, independent film maker, post-production house, business, student or anything in between, DVDwest.ca is here to provide Western Canadians with the opportunity to work with and benefit from a factory-direct relationship in their own back yard. This saves you time and money, reduces stress, and removes all types of obstacles such as tax confusion, cross-border shipping, currency exchange, time zone headaches, etc.

Please visit the website or give us a call to discuss your needs… we hope to be of service to you in the near future!

There’s no doubt about it, people want CD and DVD packaging solutions with no plastic… and Precision Disc’s line of eco-friendly CD Sleeve and DVD sleeve packaging products is providing exactly what the market is looking for.

So, we’re kicking off 2010 with your choice of CDs or DVDs in our CS100 eco-sleeves as our special product offer for January. It’s slim, trim, versatile, cost-effective… and when it comes to environmentally-friendly it’s a good as it gets.

This full package deal including all set-up fees, colour printed discs, pre-press of your artwork files, one round of .pdf proofs, assembly and wrap.

Minimum order quantity starts at 100 units and features CD duplication or DVD duplication for the discs, with colour inkjet print.  Order as few as 300 units and receive replicated disc with colour offset printing – which is the state of the art method for CD manufacturing and DVD manufacturing. 

Visit our website to get all the details about this month’s special offer!

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