Precision Disc Blog

At Precision Disc Manufacturing Corp. we’re pleased to announce a new addition to our line of eco-friendly CD sleeves with the “CS222″.

The CS222 features 6 panel construction and includes two closed pockets on the outside panels as well as slits in the center panel for inserting a printed booklet. This configuration is generally intended for two discs and a booklet, but the three pockets can be utilized in any fashion you feel is best.

Regular pricing includes CMYK 4/0 print which, after die-cutting, folding and gluing, provides full colour print on all visible panels.

The CS222 is printed on our standard “tree hugger” white boardstock with semi-gloss finish:

• 100% recyclable
• 50% post-consumer waste
• Forest Stewardshp Council (FSC) certified
• Acid free
• Elemental Chlorine Free (ECF)

100% recycled content boardstock as well as kraft/brown ‘chipboard’ are also available – please contact us to confirm pricing.

Having in-house manufacturing and printing capabilities allows us to provide our clientele with a level of job control, quality and service that would not possible with an out-sourced product. With over 10,000 square feet of production facilities we have the ability to manufacture, print and package orders of virtually any size.

We have invested in the right equipment, processes and materials to provide sustainable and environmentally-friendly printing solutions for our clientele. The CS222 is yet another example of our dedication to providing low-plastic and no-plastic packaging alternatives.

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Precision Disc Manufacturing Corp. provides factory direct CD DVD manufacturing and CD DVD duplication with a broad range of eco-friendly print and packaging solutions for clients throughout Canada and the U.S.

With CD DVD replication facilities and offices located in Surrey, BC (a suburb of Vancouver) we ship daily to clients throughout North America.

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Let’s assume that you are already well-versed in the basics of direct-mail marketing. Now all you have to do is get your target market to spend a moment or two to consider your message. Easier said than done!

In order to get seen, your direct-mail needs to visually stand out from the blizzard of competing marketing materials, because one postcard (or pamphlet, or brochure, etc.) looks much like another despite catchy graphic design and clever phrases.

If you want to get noticed, don’t do the same things your competitors are doing!

Improve the return-on-investment of your direct-mail campaigns!

The use of CD and DVD media for marketing purposes makes economic good-sense, both for production and distribution.  Choose CD and DVD media for greater effectiveness and return-on-investment.

1. Direct-marketing response rates are between 50% and 600% greater than with traditional direct mail (typical print direct mail generating 1-2% response rates versus CD/DVD direct-mail generating between 3% and 12% response rates).

2. Research has also shown that marketing with CD/DVD provides 50% to 60% greater memory retention than with traditional printed materials (10-20% retention with print versus 40-60% with CD/DVD).

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Precision Disc Manufacturing Corp. provides factory-direct CD and DVD manufacturing services, print and eco-packaging solutions and ships daily to clients throughout the United States and Canada.

Of particular interest to business clients is our line of CD Business Cards, Mini CD and Mini DVD discs, as well as an ever-expanding line of eco-friendly CD Sleeve and CD Digipak packaging solutions.

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What would your business cards say if they could talk? Better yet, what you want them to say? If you had a CD Business Card not only would you have a business card that could ‘talk’ but you’d also have one that could display video, text, graphics, documents and even connect to your website. Imagine handing something that powerful and that dynamic to a prospective customer or client – it would raise your promotional and marketing efforts to an entirely new level.

Behold the marketing tool that can provide all of the following benefits in a single easy to use and low cost format:

• The visual impact of television
• The audio impression of radio
• The detail of a catalog
• The targeting of direct mail
• The interactivity of the internet
• The cost-effectiveness of commercial print
• And the sophistication of new media

While this may sound like a novel concept it’s all based on the same CD manufacturing technology and that has been used for years. Despite its distinctive size and shape it’s no different than any other CDROM and works like any other: Simply place it into any tray-loading CD or DVD computer drive and let the disc and its contents go to work.

As a marketing tool the CD Business Card is the perfect marriage of media and message. The unique and eye-catching disc makes it stand out from traditional marketing materials and helps to increase its longevity and the perception of its value. Bottom line, by breaking the cycle of junk-mail, brochures, pamphlets and catalogs, the success rate and return on investment of your direct-marketing efforts increases.

The disc is the delivery vehicle for the message, but it’s the message that makes the viewer really take notice. Despite its diminutive appearance the disc has enough storage capacity to deliver a dynamic and meaningful presentation that makes a lasting impression about your company, products, services and brand. Through the use of multimedia you have the unprecedented ability to inform, stimulate, educate and even entertain your target audience. Discs are the only physical media which has the ability to link through to the business website for immediate contact, breaking news, premium/incentive offerings, additional information, etc. Providing a link through to your website gives you the ability to measure response, educate the visitor on a wider range of products/services, generate web-commerce, and provides increased hits to support on-line advertising revenue streams.

The effectiveness of marketing with a CD Business Card is remarkable. Research has shown that direct-marketing response rates are between 50% and 600% greater than with traditional direct mail (typical print direct mail generating 1-2% response rates versus disc direct mail generating between 3% and 12% response rates). Research has also shown that marketing with CDs provides 50% to 60% greater memory retention than with traditional printed materials (10-20% retention with print versus 40-60% with CD/DVD).

As easy to distribute as regular paper business cards, your CD Business Card is a natural for meetings, presentations, trade shows, direct-mail and as ‘leave behinds’. If sales is the life-blood of your company you’ll want to investigate this little disc for yourself. It may be small but it carries a big marketing punch.

A quick Top-5 list of reasons to promote your business using DVD duplication.

1. DVD duplication provides a single delivery method for marketing and promotional information that cannot be matched by any other form of direct marketing:

» Use of video has the same visual impact of Television.
» Use of audio has the same impression as Radio.
» Provides the detail of a printed Catalogue.
» Has the targeting of Direct Mail.
» Can provide the same interactivity as the Internet.
» Provides even better cost-effectiveness than Commercial Print.
» Portrays the sophistication of New Media.

Through the use of multimedia design, DVDs can relate sounds, images, ideas, and information that can inspire, educate, stimulate, and even entertain the viewer or listener.

2. The best way to stand out from the crowd is to do something unique, different and, whenever possible, something different than what your competitors are doing. Despite the incredibly powerful message that DVD duplication can deliver, the vast majority of direct-marketing is still done using ‘traditional’ means: Bulky catalogues, clumsy brochures and all manner of junk-mail. Or in other words – fodder for garbage cans and recycling bins.

3. Research has shown a response rate between 50% and 600% greater than traditional direct-mail marketing (ie: typical print direct mail generating 1-2% response rates versus disc direct mail generating between 3% and 12% response rates).

4. Research has shown that memory retention is 50% to 60% greater with disc-based multimedia presentations than traditional printed materials (ie: 10-20% retention with print versus 40-60% with discs). Additionally, DVD duplication is more cost effective to manufacture and distribute (in many cases 10% to 40% less expensive) than catalogues, brochures, booklets, etc. Additional savings are realized on postage/shipping costs due to the reduced weight when compared to many printed pieces.

5. Discs are the only physical media which has the ability to link through to your website for immediate contact, breaking news, premium/incentive offerings, additional information, etc.  Marketing through DVD duplication helps to drive website traffic, measure responses to your marketing campaign, generate web-commerce and provides increased hits to support on-line advertising revenue streams.

When you combine the dynamic and meaningful message with such a unique and practical delivery method and then factor in the low-cost of duplication and distribution, you will find no better means to promote your business, products and services than with DVD duplication.