Precision Disc Blog

We’re very fond of referring to the Mini CD as “a business card that can talk” but that’s actually selling the Mini CD short because it can do much more than simply “talk”.

By creating a dynamic multimedia presentation, you can use your Mini CD as a delivery vehicle to stimulate, educate, inspire and entertain your prospective clients in a way that traditional marketing materials such as brochures and literature cannot.
 

Similar in many ways to our CD Business Card, Precision Disc’s Mini CD can accommodate video, sound, graphics, text, all manner of documents and can connect to your website through the internet, thereby creating a powerful marketing message that you can conveniently and inexpensively delivery into the hands of your clients.

What’s the Difference Between Mini CD and Full Size CD

• Mini CD manufacturing is exactly the same as manufacturing full size CDs.
• Mini CDs operate exactly the same way that full size CDs operate.
• Mini CDs are designed to be used in tray-loading disc drives.
• The biggest visual difference is the size: Mini CD is 80mm in diameter.
• The capacity is 180mb worth of content.
• Mini CD is also available as Mini CDR but a different design template must be used.
• Is viewed as being more unique and interesting than full size discs.
• Has higher perceived value than full size discs.

So yes, the smaller size of these products will provides you with an eye-catching and unique method of delivering your message straight the hands of your prospective clients… it gets noticed… and you eliminate the need for bulky and expensive brochures and catalogs.

Use a Mini CD to put all of your business’s information in one compact package. This allows you to get your marketing and promotional materials to your prospective clients in the most efficient and cost effective way imaginable. Depending on quantity you can expect to pay less than $0.40 per unit for replicated discs supplied in bulk, and Precision Disc also offers some attractive and eco-friendly packaging solutions for your consideration.

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Choose Precision Disc Manufacturing Corp. for factory-direct CD manufacturing DVD manufacturing and CD duplication DVD duplication services with eco-friendly print and packaging solutions.

With offices and replication plant located in Surrey, B.C. (a suburb of Vancouver), Precision Disc ships to clients throughout Canada and the USA daily.

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Let’s assume that you are already well-versed in the basics of direct-mail marketing. Now all you have to do is get your target market to spend a moment or two to consider your message. Easier said than done!

In order to get seen, your direct-mail needs to visually stand out from the blizzard of competing marketing materials, because one postcard (or pamphlet, or brochure, etc.) looks much like another despite catchy graphic design and clever phrases.

If you want to get noticed, don’t do the same things your competitors are doing!

Improve the return-on-investment of your direct-mail campaigns!

The use of CD and DVD media for marketing purposes makes economic good-sense, both for production and distribution.  Choose CD and DVD media for greater effectiveness and return-on-investment.

1. Direct-marketing response rates are between 50% and 600% greater than with traditional direct mail (typical print direct mail generating 1-2% response rates versus CD/DVD direct-mail generating between 3% and 12% response rates).

2. Research has also shown that marketing with CD/DVD provides 50% to 60% greater memory retention than with traditional printed materials (10-20% retention with print versus 40-60% with CD/DVD).

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Precision Disc Manufacturing Corp. provides factory-direct CD and DVD manufacturing services, print and eco-packaging solutions and ships daily to clients throughout the United States and Canada.

Of particular interest to business clients is our line of CD Business Cards, Mini CD and Mini DVD discs, as well as an ever-expanding line of eco-friendly CD Sleeve and CD Digipak packaging solutions.

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What would your business cards say if they could talk? Better yet, what you want them to say? If you had a CD Business Card not only would you have a business card that could ‘talk’ but you’d also have one that could display video, text, graphics, documents and even connect to your website. Imagine handing something that powerful and that dynamic to a prospective customer or client – it would raise your promotional and marketing efforts to an entirely new level.

Behold the marketing tool that can provide all of the following benefits in a single easy to use and low cost format:

• The visual impact of television
• The audio impression of radio
• The detail of a catalog
• The targeting of direct mail
• The interactivity of the internet
• The cost-effectiveness of commercial print
• And the sophistication of new media

While this may sound like a novel concept it’s all based on the same CD manufacturing technology and that has been used for years. Despite its distinctive size and shape it’s no different than any other CDROM and works like any other: Simply place it into any tray-loading CD or DVD computer drive and let the disc and its contents go to work.

As a marketing tool the CD Business Card is the perfect marriage of media and message. The unique and eye-catching disc makes it stand out from traditional marketing materials and helps to increase its longevity and the perception of its value. Bottom line, by breaking the cycle of junk-mail, brochures, pamphlets and catalogs, the success rate and return on investment of your direct-marketing efforts increases.

The disc is the delivery vehicle for the message, but it’s the message that makes the viewer really take notice. Despite its diminutive appearance the disc has enough storage capacity to deliver a dynamic and meaningful presentation that makes a lasting impression about your company, products, services and brand. Through the use of multimedia you have the unprecedented ability to inform, stimulate, educate and even entertain your target audience. Discs are the only physical media which has the ability to link through to the business website for immediate contact, breaking news, premium/incentive offerings, additional information, etc. Providing a link through to your website gives you the ability to measure response, educate the visitor on a wider range of products/services, generate web-commerce, and provides increased hits to support on-line advertising revenue streams.

The effectiveness of marketing with a CD Business Card is remarkable. Research has shown that direct-marketing response rates are between 50% and 600% greater than with traditional direct mail (typical print direct mail generating 1-2% response rates versus disc direct mail generating between 3% and 12% response rates). Research has also shown that marketing with CDs provides 50% to 60% greater memory retention than with traditional printed materials (10-20% retention with print versus 40-60% with CD/DVD).

As easy to distribute as regular paper business cards, your CD Business Card is a natural for meetings, presentations, trade shows, direct-mail and as ‘leave behinds’. If sales is the life-blood of your company you’ll want to investigate this little disc for yourself. It may be small but it carries a big marketing punch.